Media, PR & Image

Football it’s just a game, who gives a #### ? …….. because they don’t care

The title may seem pretty dramatic, if not emotionally incendiary to many football followers and it may also leave people asking who are ‘they’. And after many months (if not years) of frustration with football and many of its participants it has become clear that the vast majority of those involved in football look solely…

Football Bias and Stereotypes …. ‘All Go With The Territory’

Last week I had the pleasure in being able attend one of the Football Association’s Talent-ID courses, and although this was meant for club recruitment and scouting staff I felt it was an important part of my own personnel CPD programme – especially as there are few (if any) such courses for agents/intermediaries. Prior to…

Football Agents … Are They a ‘Necessary Evil’?

The question is often asked ”why do footballers need agents”, and I would be lying if at some point in time I hadn’t asked the question myself, but then again I find myself often asking similar questions along the lines of : Why do I need an accountant? Why do I need a mechanic? Even…

Football Agents …….. “The Scum of the Earth” ?

Imagine the scene – your friend/associate introduces you to someone new, you strike up a conversation, everything is going absolutely swimmingly until you are asked that dreaded question : “and what do you do (for a living) ?” , how exactly do you answer ….. “ well I am a football agent”   ….. the…

Sporting Twits? – The Use of Twitter & Social Media by Sportspeople

It seems people (not least the media) love ‘creating a storm’ when it comes to a sportsperson mentioning something on twitter that isn’t related to what they had to eat or bought at the shops, yet when they don’t talk openly to the media or press they are hiding and not connecting with the fans.…